Carl Thomas Keifer

In the late ’80s, Cinderella’s sound and image morphed from glam-tinged hard rock to a more straight up bluesy rock and roll. This ad featuring main man Tom Keifer appeared in Guitar for the Practicing Musician, January 1990, placing it between the Cinderella albums Long Cold Winter and Heartbreak Station.

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“Peace Through Music”

This Kramer ad refers to the Moscow Music Peace Festival, a two day event in August 1989 that featured Cinderella, Gorky Park, Skid Row, Motley Crue, Bon Jovi, Scorpions, and Ozzy Osbourne. Only the last two on that list are not represented here, owing to their lack of Kramer endorsers, of course. Left to right we have:

Jan Ianenkov (Gorky Park)
Nikki Sixx (Motley Crue)
Alexei Belov (Gorky Park)
“Snake” Sabo (Skid Row)
Jeff LeBar (sic) (Cinderella)
Mick Mars (Motley Crue)
Sasha Minkov (Gorky Park)
Scotty Hill (Skid Row)
Richie Sambora (Bon Jovi)
Rachel Bolan (Skid Row)

From Guitar for the Practicing Musician, January 1990.

One from the Pointy Guitar neighborhood: Cinderella was forced to cancel a scheduled Tuesday night performance at Crossroads in Kansas City after frontman/guitarist Tom Keifer fell ill. Michael Thomas Edmonson, one of the owners of the venue, summarized the situation in a message to the Kansas City Star‘s music blog, Back to Rockville:

Band showed up.  Loaded in. Ready to go. Band sound checked.  Sounded great.  At the meet and greet I noticed Tom didn’t look well.  He was feeling bad, a doctor was called and he was diagnosed with heat exhaustion and bronchitis and told not to play.

Read more at BtR right here.