"Exclusive U.S. Distribution: AMPEG, Elkhart, Indiana."

Tony Iommi began endorsing Picato in the ’70s. This ad came out between the Black Sabbath albums Technical Ecstasy and Never Say Die! If you’d like more information on Picato … never mind, their website is under reconstruction.

Scanned from Guitar Player, October 1977.

See also: Tony Iommi for Picato Strings from ’88.