Famed luthier Grover Jackson has returned to the guitar building game with a new company, GJ2. As Premier Guitar reports, the business is lean and hands-on:

GJ2 is a small, three-man operation in Southern California, where all of the instruments—including the pickups—are designed and built in-house by Jackson himself. The brand is launching with a single model, the Arete, which is an ancient Greek word for excellence.

Read more and take a look at the Arete over at PG.

Right here.

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