Bad form?

I had to do a double take when flipping through the August 2011 issue of Vintage Guitar. Right there, taking up the entirety of page 151’s tabloid space, is an ad for Radial Engineering’s Tonebone Trimode distortion pedal featuring none other than Gary Moore, deceased these six months. I understand that these ads are created and placed well ahead of time, but … c’mon. Kudos to Radial for including Annihilator’s Jeff Waters; still, does this strike anyone as odd?