“Another Quality Product from Norlin”

Cool ad from a low point in Gibson history. As the caption reflects, Gibson was owned by the Norlin corporation from 1969-85, a period generally regarded as one of decline. The S-1, like its nearly identical cousin the Marauder, was an attempt to break into the single coil pickup game—Fender territory.

Coming from Guitar Player January 1977, this piece refers to Ron Wood’s past associations with Jeff Beck and The Faces and dates to the period of the Rolling Stones’ Black and Blue.