AD: Lita Ford for GHS

"A heavy metal marriage that makes it." Err, ok.

The late ’80s were a golden age for guitar advertisements. Perhaps only during that period would you find copy like, “Her performances are sizzling, filled with explosive chords that demand power strings.” Umm, huh? This ad, taken from Guitar World March 1987 (cover price $2.95) precedes the release of her biggest commercial album, Lita, by nearly a year. That record, of course, went platinum due in large part to her duet with Ozzy Osbourne on “Close My Eyes Forever.”


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