Sy Vy

Sy Vy

Here’s the monumental Steve Vai for Dean Markley Blue Steel strings. This is pulled from Guitar School, February 1997, dating it to the days of G3: Live in Concert joing album with Joe Satriani and Eric Johnson.

Steven J. Morse

Steven J. Morse

Steve Morse was a busy man around the time this Peavey ad ran in Guitar School, December 1995. He’d joined Deep Purple in ’94 and presumably would’ve been working on material for Purpendicular which was to appear in early ’96. Additionally, he’d released the Steve Morse Band album Structural Damage and Full Circle by the Dixie Dregs (pictured here), as well as making a guest appearance on Carmine Appice’s Guitar Zeus.

 

 

You can't tell that's a Jackson, right?

You can’t tell that’s a Jackson, right?

From ’86 through ’97 Megadeth were a platinum album machine, cranking out six million-plus sellers in a row. This D’Addario ad comes from Guitar School, December 1995, between the Youthanasia and Cryptic Writings releases.

Compare this portrait of Dave Mustaine to the one of Johnny Winter in this ’90s D’Addario ad. Who do you think was better portrayed?

The Power Cosmic

The Power Cosmic

Joe Satriani is a longtime D’Addario endorser. This trippy ad comes from Guitar School, June 1996, dating it to Satch’s self-titled release, as reflected in the text.

From the Rooney Archive.

Jeff

Jeff

Though he’s now burly and rustic, Zakk Wylde was more on the pretty boy side when he joined up with Ozzy Osbourne. This Morley ad is from early on in that relationship, following the gigantic No More Tears.

Pulled from Guitar School, September 1992.

From the Rooney Archive.

Ross Childress

Ross Childress

Collective Soul had four platinum albums in the ’90s and guitarist Ross Childress had something to do with that, co-writing songs like “The World I Know.” This Paul Reed Smith ad was running in the wake of their self-titled second album

Scanned from Guitar School, May 1996.

From the Rooney Archive.

Blue Voodoo

Blue Voodoo

Here’s Marty Friedman in his Crate days. In ’96 when this ad was circulating, Marty released  the solo album True Obsessions and was on the eve of Megadeth’s Cryptic Writings.

Taken from Guitar School, June 1996.

From the Rooney Archive.

Ian Donald Calvin Euclid

Here we have Dweezil Zappa with Frank’s famous burned-in-Miami-by-Hendrix Strat. In ’92 when this ad was out Dweezil made a guest appearance on the Spinal Tap album Break Like the Wind. The band Z would’ve been on the horizon at this time. Scanned from Guitar School, July 1992.

From the Rooney Archive.

Bob Kulick’s little brother

This ad for SIT strings dates to Bruce Kulick’s stint in Kiss, specifically to the Revenge album. Scanned from Guitar School, July 1992.

From the Rooney Archive.

“He busts his chops to get in his licks!”
Who the hell writes this stuff?

George Lynch formed Lynch Mob after leaving Dokken for the first time in ’89. This GHS ad, from Guitar School, September 1992, follows his band’s eponymous sophomore album. More superb guitar ad copy: “To copy his riffs and shreds you’ll need GHS Strings.” Uggh.

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