No, Tony Iommi isn’t coming out with a line of ascots, rather the Black Sabbath legend is donating guitar strings to the charity Wear Your Music who create jewelry from the items. Check out the company’s intro to Iommi:
Having sliced off the ends of three fingers in a factory accident when first starting out Tony switched to very light gauge strings. These make his bracelet especially unique.
An Iommi bobble will run you $200, by the way.
Check out Wear Your Music’s full inventory at their official site.